There is no doubting that one of the most significant ways that traditional marketing is currently being gradually optimized is through mobile marketing. Mobile devices are perfect for enhancing remote sales and traditional retail channels because they are the consumer’s continuous companion and the entry point to their relationship with the retailer (Shankar et al., 2010).
When shopping or using products in-store, mobile devices offer the opportunity to combine information search, cell phone functionality, and interaction (Ström, R., Vendel, M., & Bredican, J. 2014).
Focusing on mobile marketing as a business organizer is a great way to attract your target audience. Because of the openness and sharing of online resources, it is possible to deliver messages to the right target group and achieve this marketing method efficiently.
However, the competition for mobile marketing is growing, and to stand out among millions of competitors requires not only a product that attracts audience but also an effective mobile marketing plan.
Here are some suggestions for mobile marketing channels for your company.
1. QR codes
Consider QR codes as paper links connecting the offline and internet worlds. With the help of QR codes, marketers can drive people to mobile landing sites with more content and interaction than printed pages on advertisements, brochures, posters, apparel, or even billboards. (QR Codes for Marketing: A Unique Way to Bridge Offline and Online Media, 2022)
The image below shows Pepsi enhancing their giveaway campaign with QR codes on the packaging. This campaign they not only increased brand awareness, purchases, and new account sign-ups that could then be used for future email marketing (Adriana Stein, 2020).
2. Business Application
Mobile devices are by nature mobile, and useful and engaging mobile application services enable users to make the most of their time while on the go, drawing an increasing number of mobile users to engage in them.
For example, through a mobile app, users can find the nearest Starbucks, place an order and pay for it with their cell phone – the result: 7 million downloads and 22% profit growth (Christina Talley, 2020).
MKTG1415 Digital Marketing
JINGWEN ZHU
7/30/2022
Thank you for reading, hope you like it ～
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《“Guide to your Mobile Marketing Strategy”》 有 1 条评论
Hi,Jingwen, this is a good blog, first introduces what mobile marketing is, and then lists two ways and suggestions of mobile marketing, the first is the use of QR code, the second is the application of app program. This paper mainly introduces two ways of mobile marketing. This is very good.
If this blog can cite the mobile marketing methods or strategies of a specific company or brand, and then use some hyperlinks or videos to illustrate the advantages and disadvantages of mobile marketing, it will make this blog more complete and perfect. I look forward to your next blog, thank you.
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