With the advancement of social media technology, social media is also becoming an integral part of consumer business organizations. (Kim, Kyung Hoon2021, p. 627-629) Social media marketing is gradually developing as an essential link for social users to discuss, exchange information, and create content. Different social media platforms are used by users in different ways, as shown in the figure below.
Taking advantage of social media’s open and transparent information, businesses could create value from content marketing to attract target customers. By posting content that users like, it captures their attention and resonates with them, allowing them to spontaneously copy and spread to disseminate that marketing content.（Ding, Taiyan ; Zhu, Kejing，2020）
The types of content marketing are social media content marketing, paid ad content marketing and blog content marketing, etc. For social media content marketing, there are many resources on social media platforms to create a content calendar to plan how to advertise the product reasonably and effectively. For blog content marketing, many important messages can be delivered to the target customers and used to communicate directly with them to build an emotional connection.
Different types of customer values have diverse and different characteristics, so companies can match the needs of their customers according to the characteristics of different customer values to understand their needs in depth. Instrumental value, experimental value, progressive value and cost value are the four types of customer values. Individual consumers are the providers of critical operational resources in business-customer interactions, and as such, they are essential players in the value co-creation network. (Vargo，Lusch, 2008).
MKTG1415 Digital Marketing
JINGWEN ZHU
7/24/2022
Thank you for reading, hope you like it ～😊
MKTG1415 s3800600 
《“Social media marketing; content & value creation”》 有 5 条评论
Hi Jingwen thank you for an interesting post about social media content and value creation. I must say that you did bring up some really good points in terms of the different types of social media use by people (in regard to you chart) and the types of social media marketing used by marketers and content creators. As a marketing student, I do agree with the points you’ve raised in terms of how people create content on social media platform to attract different types of people online. However, in reading your blog, I found myself wanting more explanation and descriptions on the points you’ve raised and sometimes found myself seeking your reasoning behind the points you’ve brought up. Great job on referencing! Looking forward to your next weeks post!
– Mark Anthony Puetz
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Hi Mark！ Thank you for liking my blog and for commenting on it, it’s been very helpful and encouraging! Because I am struggling with how to write more convincingly. I will continue to write my blog!
Thanks again!
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Hi,Jingwen, is a very good blog, introduces different ways of social media marketing, and illustrates the value of customers and social media marketing. This is very good. If we can give some specific examples, analyze the advantages of these social media marketing through some specific brand marketing methods, coupled with some picture and video hyperlinks, I believe this blog will become more specific and perfect. I can’t wait to read your next blog!
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Hi Xi Zhang Thank you for liking my blog! And thank you for giving me a lot of advice and helping me a lot, I will show better articles in my next blog. Thanks again!
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Hi Jingwen. Great post! I really like your explanation about content marketing. It’s very clear and understandable for me as a reader:) Can’t wait to see your next post!!
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