Humans are creators and users of data, the data we make every day, tweets, search engines, scientific experiments, and stock markets, vast databases built using algorithms of unprecedented complexity.
Yet is Big Data just some numerical algorithms for data?
Whether you want to admit it or not privacy is gradually becoming an illusion. Are you discussing with your friends about an item you want to buy the next day already on your Amazon as a recommended supply? Are you able to find people you want to follow on social media platforms to check out their lives through people you may know or in your friends’ follow lists?
Internet service providers track our online activity, apps track our purchasing patterns, social media software keeps tabs on our social networks, and search engines keep track of our online activities.
Because of this, a lot of businesses are utilizing big data features to develop a culture of data-driven decision-making (DDDM).
According to studies, businesses that use big data for decision-making can increase profits by up to 10% and save costs by 10%. Data can be utilized to make business-advancing financial, growth-related, marketing and sales, and customer service decisions. To deliver fast, pertinent, tailored, multichannel experiences, a number of big data systems backed by cloud providers like AWS, Azure, and Google Cloud are in use. （Sygma Technology, 2022）
In 2008, Google.org introduced Google Flu Trends, a technology that may detect the prevalence of flu-like symptoms in the general population by recording the health-tracking activities of millions of internet users. （Wikipedia，2022）
In the era of big data, we don’t need to consider the underlying causes of events; instead, we merely need to identify correlations to speed up decision-making and provide enormous economic and societal benefits.
The video below shows what consumers most expect to experience in the age of big data.
MKTG1415 Digital Marketing
JINGWEN ZHU
09/17/2022
Thank you for reading, hope you like it ～
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《“Big Data’s Impact on us”》 有 2 条评论
Hi, Jingwen, this is a good blog. This article first talks about what big data is, and then gives some examples of Internet services and social media to show that many enterprises use big data to improve profits. Finally, some pictures and videos are presented to show consumers’ experience in the era of big data. This is very good. If this blog can give us some examples of the disadvantages of big data, it will make the blog more perfect. Looking forward to your next blog. thank you！！
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I commented on Jingwen Zhu’s blog and I very much agree with him. Mentioning big data in blogs is like monitoring our lives, and privacy is like a piece of paper in front of big data. In the blog, he also mentioned the advantages that big data brings to enterprises, and explained the role of big data by using videos and pictures. I have a small suggestion, blogging would be perfect if you added the negative impact of big data on people. Overall, a very good blog and looking forward to more exciting blogs next week!
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